Mecel's software products unusual naming system: Why Betula, Populus and Picea?
From mountain heaths, meadows, mires and endless forests - inspiration came quite easily. Our software products names are based upon the Latin names for Nordic trees.
"We wanted to reflect the qualities of growth, sustainability
and a general Nordic flavour," says Jonas Nilsson, Business
Manager at Mecel.
Mecel Betula Suite, for example is named
after the Nordic birch tree. The birch is known to be a hard, durable
wood, and these qualities reflect the robustness of Mecel's Bluetooth
solution.
Continuing the product portfolio overview, the Mecel Populus Suite is named after the
viable and fast-growing Poplar tree. Mecel Populus with similar
features is a complete tool chain for designing, developing and
deploying user interfaces for distributed embedded systems.
Finally Mecel Picea Suite is Mecel's solution for
efficient development of AUTOSAR-compliant ECUs. Mecel chose the name
Picea, which we know as the Spruce, as it is by far the most common and
widespread tree in the Nordic region.
About our products
Our products and solutions are designed to make driving a comfortable, media-rich experience. Not only do they increase usability and user comfort, for manufacturers they reduce software development time, reduce costs and improves time to market. In a world that only spins faster you get a competitive edge by introducing new technology faster in a dependable and cost-effective way.
